This video highlights the selection and genetic evaluation of elite Hereford bulls purchased for breeding at Canon Ranch. These bulls, chosen from top Hereford genetics, exhibit superior traits, such as high growth rates, excellent carcass quality, and strong maternal attributes. DNA testing and performance evaluations help identify the best bulls for improving herd genetics and producing high-value offspring.

The video explains how these elite bulls are bred with Angus cows to create crossbred calves that maximize desirable traits. The ranch aims to breed over 2,200 cows, carefully managing genetics to enhance herd productivity. This strategic breeding approach ensures long-term sustainability and profitability while maintaining high meat quality and efficient growth rates in their cattle.